For the launch of the MakerBot Replicator+, the company wanted to put an emphasis on professional 3D printing. Over the course of a month, the industrial design and marketing teams collaborated on a campaign that showcased using the Replicator+ from early stage concepts to full scale mock-ups.
On launch day, we presented all of the conceptual work from sketches, 3D prints, and looks like models with premier technology reporters, 3D printing influencers, and printing enthusiasts. Additionally, we debuted a commercial that follows the design process (featuring yours truly).